“What is the best niche?”

Every beginner has this question before starting a business or brand.

And the answer to this question is not what you expect.

It’s not email marketing. It’s not ghostwriting. It’s not the niche you’re thinking about right now.

Niche selection is simple but modern-day “gurus” make it unnecessarily complex for the newcomers.

You NEED a niche to make an offer.

You NEED an offer to present to the prospects.

You NEED prospects to land clients and build a profitable business.

Your niche is the underlying foundation of your business. That is why beginners fear making a wrong decision on what niche they’re going to pick. But let me tell you a secret:

There IS a niche that is best for absolute beginners and also experts of any particular field.

And there’s another niche that you need to absolutely avoid.

So before I tell you what is the best (and the worst) niche is:

Let me tell you what NOT to do when selecting a niche:

Niche Selection Mistakes

1. Worrying About Competition

You should not concern yourself with the size and competence of your competitors.

The market is big enough for you if you’re talented and can solve a problem for it. Realize that only a small percentage of your competitors are actually able to compete with you.

There might be 2,000 people competing with you for the same clients, but only 10% of them have more than 4-5 clients, and only 2.5% of them can actually solve the problems the market is facing.

There can be 60,000 potential clients in your niche, and all you need is 30 clients to make $50k/month. That’s 0.05% of the market provided you’re good at solving a problem for it.

Don’t you think it’s possible to claim 0.05% of the market?

2. Worrying About Saturation

Niches don’t saturate. Offers and client acquisition strategies do.

For as long as problems exist within a niche, there are opportunities for you to get clients by solving them.

Saturation is a concern only when you do the exact things your competition does, or when you use the same methods as everyone else trying to acquire clients.

Positioning is power.

It lets you stand out among the sheep and is the kryptonite against saturation.

3. Copycatting

Most people pick their niche by looking at other people’s successes.

They look up to gurus and $997 course sellers, identify what niche they’re in, and pick that. This is plainly wrong.

You need to choose a niche based on what you’re interested in and whether it makes sense or not at the moment.

Copying others’ niches, offers, and acquisition strategies will only make them money, not you.

People will buy from you, not because of your offer (though it helps a LOT) but because of the person behind the offer.

Stop failing before you even start doing it.

The Best (And The Worst) Niche

So what is the best niche?

The one you stick to for 1-2 years. It takes time to understand the intricacies and nuances of a niche. All niche-related problems can be solved with time.

Then what is the worst niche?

The one you just hopped into.

All the problems in your business are caused because of a lack of understanding and experience, not because of the niche you picked.

The harder a niche in the beginning, the fewer people will stick to it, and the easier it’ll be for you to be the best.

Know when it is time to quit - if you’ve relentlessly tried to make a niche work for 1-2 years (doing the work every day) and it is still giving unsolvable pushback, pivot.

You can row as hard as you want, but if the boat you’ve picked was designed to sink in the first place, there’s no point.

So pick wisely.

Ask yourself this:

1. Are you genuinely interested in the niche you’ve picked? Or did you just do it because others make good money out of it?

2. Are you confident that you can work in your niche for 2 years without chasing other shiny objects?

Contemplate.

That’s it from me today.

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Have a great week ahead.

Nithish V