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The Brand Board (Starter-Kit To Personal Branding)
How To Never feel Overwhelmed By Your Brand
Starting out as a creator is overwhelming.
You need to figure out your content, niche, long-forms, short-forms, networking strategy, outreach strategy, phew!
I know. It’s a lot.
After constant feeling of overwhelm and $1000s invested in coaches and courses:
It has taken me a year to figure everything out.
Before you start building an audience, you need answers to the most fundamental questions that will guide your brand.
These questions act as a north pole in your journey. But nothing is set in stone. Every pursuit is filled with iterations. But to start off the journey you need the minimum threshold of clarity.
Without clarity, you’ll waste your time doing the wrong things at the wrong time with no real plan. Without order, chaos will ensue.
To make out your detailed plan for your brand, let’s create your brand board.
The Brand Board
The brand board is your starter-kit you need to cover before building an audience. Knowing who you are, who you serve, and what you’ll create will prevent all future overwhelm and stress.
Create a database and fill it with your answers to these meta-questions that’ll make your whole personal brand.
Let’s start figuring out your niche:
Nail Your Niche
Who are you?
Summarize yourself in a few sentences
What do you write about?
Brainstorm answers
Where have you transformed? What can you talk about for hours on end? What do you know more about than 95% of people?
AND/OR…
What do you want to achieve?
Is this different from what you know better than most or a continuation of the journey?
Chosen Topic
The aim here is to pick what fascinates you the most. I’ve found this to be easier as a process of elimination. Get rid of everything that doesn’t make you curious until you’re left with what does. Then pick what fascinates you the most.
Remember, this is just a starting point. As you create content, you’ll follow the signal of your energy and your audience’s attention.
What specific topics will you write about?
Your One True Fan
Start with a few sentences. Who are they? Age? Job? What are they interested in? Why are they online?
Describe your reader in a few sentences
Fill out this table to put together your reader.
Keep asking ‘why’ to go deeper. (Use my table contents as inspiration and create your own)
List out the objections and obstacles
These are roadblocks you help your reader overcome.
Nail Your Short-Form Content
1. Advice Style Content
There are 5 types of advice-style content:
Tips
Tricks
How to’s
Mistakes
Frameworks
101’s and guides
List out your advice-style content ideas.
You might also ask:
What would be something useful I can share with the person I used to be? It’s good to also attach the benefit by adding ‘so you can…’
For example:
How to launch your first digital product so you can disconnect your time from money
How to land your first 5 clients so you can become an authority figure
How to create a brand board so you can create content that pulls in followers and converts them to fans
2. Story Content
5 sources of storytweets:
Realizations
Mistakes
Fears
Progress
Experiences
A question to help:
What would you like your audience to know about you? List them down.
Remember, we either start with the event or the lesson.
3. Personality
The secret to personality is polarity and strong beliefs. So answer these 2 questions (list as many as you can):
What pisses you off?
What do you believe strongly about that most people don’t?
Specificity is key. Brain storm, then narrow down the list.
In terms of an enemy, pick the one you feel most strongly about that aligns with your messaging.
Nail Your Long-Form Content
There are 7-types of long-forms:
Advice, insights and frameworks
Habits
Curation
Lessons & mistakes
How to’s
Authority by association
Stories (yourself and other people)
Brainstorm content ideas for each long-form type. Brainstorm and list them down categorized by type.
Here’s a (brief) example of some stuff I might write. But note, if you’re a beginner you might have less advice and more authority by association. That’s the norm for beginners.
Advice, insights and frameworks
How to DM people to get booked calls
How to get inbound leads
How to write newsletters
How to form habits effortlessly
How to monetize your brand without a huge following
How to sell in 1-1 calls
How to find leads to outreach
Solve your problems, sell the solution
Habits
How I formed a meditation habit in 21 days
How to break addictions
Forming a writing habit
How to bring consistency to any habit
Curation
Top 10 books of 2023
Top 10 YT channels
Top 5 podcasts
Top 5 YT videos
Top 5 threads
Top 10 twitter handles (big, underrated)
Lessons & mistakes
Write your answer here.
Spend time with loved ones
Plan your day
Turn off your phone in deep work
Separate work from family
Monetization in 21 days
Writing mistakes
Monetization mistakes
How to handle your GF
How to’s
How to land your first client
How to get 5-10 booked calls every week
How to write daily emails
Authority by association
Dan Koe
Kieran Drew
Dakota Robertson
J K Molina
Leo Gura
Robert Greene
Dr Hubermann
Stories (yourself and other people)
Getting a girlfriend
Losing my aunt
Failed in 7 businesses
College experience
Regained weight
Porn addiction
Losing my bestfriend
Becoming an extrovert
Forgiving my friend
My first $1000
Fascination on books
That’s it from me today.
Enjoy your week.
-Nithish
If You Need My Help With Your Personal Brand, You Have 3 Options:
1. 𝕏 Consultation: A 4-hour call where I'll help you with ALL your problems on content creation and monetizing your brand + I’ll give you access to Creator Command Center (my notion system for content creation). DM me “Consult” on X by clicking this link
2. One-to-One Mentorship: A 90-day mentorship program where I'll help you systemize your content creation + monetize your brand to 4-figures in just 2 hours/day. DM me “Mentor” on X by clicking this link
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